Are You Ready For Visitors?

A Covid Digisign concept for a pedestrian totem in the beautiful tourist location of Bournemouth.

Reopen your visitor attraction safely with PassageWay’s real-time COVID-19 digital signage software

From theme parks to stately homes, visitor attractions across the UK are gearing up to throw their doors open once again.  

The 2021 season will be crucial for attractions in the UK and Covid-19 safety will be at the forefront of everyone’s mind. Visitors will expect the industry to have put measures in place to allow them to enjoy a great experience with minimal disruption to their fun and maximum protection from risk.

The attractions that will thrive this summer are those that planning, adapting and getting ready to face the challenge of keeping visitors and employees safe in the new normal. Here are just a few of the ways PassageWay’s digital signage software can help by turning virtually any Internet-connected screen into a source of constantly updating, hyper-local COVID-19 guidance from only £15 per month.

Reassure your customers
It’s likely that many of your visitors will be anxious about social distancing and want to understand what COVID-19 precautions you’ve got in place. By having visible safety measures like digital signs using PassageWay’s software, you’ll be meeting expectations head-on – which goes a long way towards inspiring confidence.

Our software will show easy to digest guidance messages appropriate for your type of visitor attraction and your location. As our software refreshes multiple times a day it will always display the latest COVID-19 safety prompts and information - automatically updating as rules changes come into effect. The information displayed is taken from trusted sources including the UK and devolved governments, the NHS, public health agencies and trade associations.

Make the most of queues
The public has adjusted to living under COVID-19 restrictions and many people will now have an expectation of having to queue. You’ve probably already thought about queue flow and the space needed to manage visitors awaiting entry, but have you considered the benefits of a well-placed digital sign as part of your queuing experience?

A digital sign using PassageWay’s software can help inform visitors about what to expect before they’ve even set foot inside. For example, by sharing guidance on social distancing and face-covering requirements. You can also display your own custom content including information on one-way systems, branded thank you messages or prompts to visit a website or download an app. All of which can help speed up entry and reduce waiting times.

Have a single sign solution
You’ll get your own unique digital sign for your attraction that you can share on as many screens as you wish at no extra cost. As COVID-19 regulations will be with us for some time to come, and this year will no doubt continue to be a period of rapid change, this means you don’t have to worry about spending time and money updating multiple printed signs every time a rule is changed or relaxed. And that will help you minimise your environmental footprint too.

PassageWay will work on almost any type of Internet-connected screen such as a Smart TV, a monitor linked to a desktop or laptop, or a digital totem or kiosk. If you’ve don’t currently have a screen then don’t worry as we work in partnership with hardware providers who can help find you the right solution with PassageWay COVID-19 Digi-Signs included and flexible options for ownership/leasing, customisation and installation as well as exceptional support.

Power up your booking system and other digital content

Having an online booking system so visitors can buy their tickets in advance is a must to reduce queuing times and ensure you don’t exceed COVID-safe capacity. Sharing up to date information about what’s expected in advance is key too – if 10% of your visitors turn up without a mask at the wrong entrance then this could have a big impact on your frontline staff.

You can share a link to your unique PassageWay digital sign as part of your ticket confirmation process, meaning you don’t need to worry about creating or updating additional digital content. You can even share your sign as a link via your website, email signature and social channels too.   

Want to find out more?
We can’t wait for our much-loved attractions to be open again, so drop us an email to discuss how we can help