PassageWay Real-time Passenger Information (RTPI) smart digital sign prototypes for Transport for Victoria & the City Of Melbourne
Innovative Real-Time Passenger Information (RTPI) Digital Signs To Nudge Demand And Reduce The Anxiety Many Customers Feel When Considering Public Transport
Between February and May 2022 we worked with the Transport for Victoria innovation team ‘TransportX’ and Accenture to fast track ideas for nudging demand and reducing the anxiety many customers feel when considering public transport.
The programme was part of a global innovation tender from which PassageWay was selected to develop prototypes for the city of Melbourne,
The programme involved working intensively with the Transport for Victoria led team to rapidly iterate ideas, test assumptions and evolve a working prototype.
The PassageWay prototype built on our smart bus shelter and other digital signage work for TfL, Croydon (Valo smart City) and TfW by leveraging large format digital screens to provide real-time information on available routes, onward travel status plus any disruption alerts that may affect the customer’s journey.
We included a QR code for customers to scan to take the sign with them so they could sit in a cafe, for example, and keep an eye on their stop.
We also developed a Melbourne ‘place-based’ concept, connecting any location to its local public transport options. Suitable for schools, hospitals, shopping centres, galleries etc, the PassageWay digital sign can be activated by scanning a QR code on a poster, enabling information sharing even when large format digital screens are not available.
Designed as non-interactive digital signs, automatically updating every few seconds with the latest information, their objective is for maximum reach with the live information enabling people to feel more in control of their journey and comfortable with their choice of public transport.
Lastly, to help bond the relationship between public transport, environmental sensitivity and the UN 2030 sustainability goals we included local air quality and UV status. This information is intended be extended over time to include more live data on the benefits of choosing public transport.
