PassageWay Receive Fast-Track Funding For Health Alert Digital Signs To Tackle COVID 19

PassageWay has won grant funding from Innovate UK, the UK’s Innovation agency to fast track the development of software to transform any connected screen into a hyper-local, real-time, health alert digital sign.

COVID 19 has demonstrated the need for rapid behavioural intervention to reduce the impact of Pandemics on our society. Our innovation; meshing real-time health, mapping and other third-party data to transform any connected screen, totem or kiosk into a hyper-local health alert digital sign, will help people modify their behaviour to their location, encouraging them to increase and decrease precautionary measures as appropriate.

The PassageWay innovation (Codename PW2) will support the UK Governments response to COVID 19 by nudging behavioural changes 'on-the-fly'. To date, the UK Government has employed a UK-wide approach, supported by static billboard ads. However, Governments will increasingly look to hyper-local tactics for pandemic control, to reduce the huge socio-economic damage caused by mass lock-downs.

We fast-tracked our innovation in response to an urgent call from Innovate UK, the UK’s Innovation Agency, to the UK tech community. The PW2 platform re-engineers software we originally developed for Transport for London, providing real-time, multi-modal transport and digital wayfinding information centred around a specific location.

Quote from Chris Johns, Founder

The war against COVID will be a rocky path, our innovation will reduce the economic and societal impact of the pandemic by nudging people to make small behavioural changes at a very local level, reducing risk and enabling society to retain the greatest sense of normality.'