The Endpoint Podcast

In the world of wayfinding, Endpoint are a globally recognised agency delivering world-class wayfinding solutions for the likes of the Royal Opera House, Battersea Power Station, Dubai Tram and the Doha Metro. With teams in London, Dubai and Singapore the agency can demonstrate a global portfolio of clients who turn to Endpoint for the very best in Wayfinding thinking, design and implementation.

We were thrilled when Endpoint approached us to take part in their podcast ‘Wayfinding X’ where they explore the future of wayfinding. digging deep into the digital technologies that are reshaping how people navigate our towns and cities. It is our view that in the the digital age, people are turning away from paper-based wayfinding solutions to experiences powered by real-time data and contextual information.

Gideon, the CEO of Endpoint chatted with Chris Johns, one of the founders of PassageWay, about our vision, the projects that we’re involved with and the challenges facing public transport authorities as they try to recover the revenues lost during the pandemic whilst meeting the UN 2030 sustainability goal of public transport for all.